Concepedia

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Yubo Chen, Scott Fay, Qi Wang

SSRN Electronic Journal · 2011 · 92 citations · 43 references

Open access

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorE-commerce RetailingSocial Media MarketingOnline Consumer BehaviorSocial MediaWord-of-mouth MarketingE-commerce AdoptionElectronic ReviewsOnline Product ReviewsOnline Review EffectsOnline Word Of MouthWord-of-mouth Influence

References

43

Inference from Iterative Simulation Using Multiple Sequences

Andrew Gelman, Donald B. Rubin · Statistical Science · 1992 · 16.7K citations · Full text

Natural Sciences, Biostatistics, Bayesian Data Analysis +15

Diffusion of innovations.

Thomas W. Valente · PubMed · 2003 · 13.9K citations

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.9K citations

Business, Marketing, Marketing Management +15

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations

Business, Marketing, Marketing Management +12

The Antecedents and Consequences of Customer Satisfaction for Firms

Eugene W. Anderson, Mary W. Sullivan · Marketing Science · 1993 · 4.6K citations

Business, Marketing, Marketing Management +13