Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination

TLDR

Research on tourist satisfaction has focused on mass tourism destinations during peak season, but little work has examined off‑season holiday destinations. The study aims to identify the destination attributes that drive overall satisfaction among tourists visiting Mallorca in winter and to assess their future holiday intentions. The analysis identifies key attributes influencing satisfaction and discusses implications and limitations.

Abstract

A number of research studies have investigated tourist satisfaction with mass tourism destinations, particularly during the peak (summer) season. However, there has been limited investigation of tourist satisfaction with off-season holiday destinations. This article reports the findings of a study to determine destination attributes critical to the over-all satisfaction levels of tourists visiting Mallorca, Spain, during the winter season. Their future holiday intentions also are investigated. Findings are analyzed, and implications and limitations are discussed.