A Study of Online Purchase Intention: Based on the Perspective of Customer Trust

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorE-commerce RetailingE-commerce SystemsDigital Marketing For E-commerceE-commerce MarketingOnline Consumer BehaviorTrust In Online RetailConsumer Trust In E-commerceOnline Purchase IntentionPerceived TrustPurchase Intention AnalysisPurchase Intention MeasurementPurchase Intention ModelingTrust In Online PurchasingTrust In Online Transactions

Abstract

This paper takes on online shopping environment into account, combs the relationship between customer trust and customer purchase intention based on existing literature, and discusses how to enhance customer purchase intention through the increase of customer trust.

References

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

An Integrative Model Of Organizational Trust

Roger C. Mayer, James H. Davis, F. David Schoorman · Academy of Management Review · 1995 · 14.2K citations

Management, Organization Studies, Organizational Behavior +14

An Examination of the Nature of Trust in Buyer-Seller Relationships

Patricia M. Doney, Joseph P. Cannon · Journal of Marketing · 1997 · 6.2K citations

Management, Social Psychology, Supply Chain Management +10

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

Business, Marketing, Marketing Management +12

Readings in Attitude Theory and Measurement

Marie Jahoda, Martin Fishbein · British Journal of Sociology · 1968 · 2.1K citations

Social Sciences, Psychology, Social Psychology +12