Marketing science: Where's the beef?

“Paradigms Lost”: On Theory and Method in Research in Marketing

Rohit Deshpandé · Journal of Marketing · 1983 · 628 citations

Business, Marketing, Marketing Management +5

The Nature and Scope of Marketing

Shelby D. Hunt · Journal of Marketing · 1976 · 534 citations

Business, Marketing, Marketing Management +9

General Theories and the Fundamental Explananda of Marketing

Shelby D. Hunt · Journal of Marketing · 1983 · 361 citations

Business, Marketing, Marketing Management +5

Consumer Research: A State of the Art Review

Jacob Jacoby · Journal of Marketing · 1978 · 345 citations

Business, Marketing, Marketing Management +14

"Paradigms Lost": On Theory and Method in Research in Marketing

Rohit Deshpandé · Journal of Marketing · 1983 · 343 citations

Business, Marketing, Marketing Management +6