Statistics
Publications
2
Citations
72
H-Index
2
Active since
1994
Affiliations
Francis Marion University(Current)
L. McTier Anderson is an author at Francis Marion University specializing in consumer theory, business, and marketing strategy.
Publications per year
1994–1995
2
2
Marketing science: Where's the beef?
L. McTier Anderson · Business Horizons · 1994 · 25 citations
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