Concepedia
Statistics
Publications
3
Citations
80
H-Index
Active since
1991
Affiliations
Texas State University(Current)
Southwest Minnesota State University
Ruth Lesher Taylor is an author at Texas State University specializing in business, marketing management, and marketing.
Publications per year
1991–1995
McCarthy’s 4Ps: Timeworn or Time-Tested?
L. McTier Anderson, Ruth Lesher Taylor · The Journal of Marketing Theory and Practice · 1995 · 47 citations
Business, Marketing, Marketing Management +6
Marketing a Professional Service
Ruth Lesher Taylor · Journal of Professional Services Marketing · 1994 · 18 citations
Business, Marketing, Marketing Management +3
Merit Pay in Academia: Historical Perspectives and Contemporary Perceptions
Ruth Lesher Taylor, Garland G. Hunnicutt, Michael J. Keeffe · Review of Public Personnel Administration · 1991 · 15 citations
Management, Higher Education, Performance Management +14
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