Using attribution theory to explain tourists' attachments to place-based brands

Ulrich R. Orth, Albert Stöckl, Roberta Veale, Joëlle Brouard, Alessio Cavicchi, Monica Faraoni, Mikel Larreina, Benoît Lecat, Janeen E. Olsen, Carmen Rodríguez Santos,

Journal of Business Research · 2011 · 100 citations · 60 references

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