Using attribution theory to explain tourists' attachments to place-based brands - Concepedia

Concepedia

Publication | Closed Access

Using attribution theory to explain tourists' attachments to place-based brands

99

Citations

60

References

2011

Year

Ulrich R. Orth, Albert Stöckl, Roberta Veale, Joëlle Brouard, Alessio Cavicchi, Monica Faraoni, Mikel Larreina, Benoît Lecat, Janeen E. Olsen, Carmen Rodríguez Santos,

Journal of Business Research

Destination MarketingManagementBusinessBrand DevelopmentConsumer ResearchAttribution TheoryTourismBrand AwarenessPlace BrandMarketingTourist Experience

References

	Year	Citations

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