Joëlle Brouard

Publications

211

Citations

H-Index

2011

Active since

Affiliations

ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne(Current)

Joëlle Brouard is an author at ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchCultureTourismAdvertisingEngineeringWine TastingConsumer Fraud

Publications per year

2011–2016

Publications

Using attribution theory to explain tourists' attachments to place-based brands

Ulrich R. Orth, Albert Stöckl, Roberta Veale et al. · Journal of Business Research · 2011 · 99 citations

Destination Marketing, Management, Business +8

Logos indicating environmental sustainability in wine production: An exploratory study on how do Burgundy wine consumers perceive them

Émilie Ginon, Gastón Ares, Lúcia Helena Esteves dos Santos Laboissière et al. · Food Research International · 2014 · 54 citations · Full text

Environmental Sustainability, Wine Production, Culture +14

Fraud and counterfeit wines in France: an overview and perspectives

Benoît Lecat, Joëlle Brouard, C. Chapuis · British Food Journal · 2016 · 44 citations

Fraud Detection, Wine Forgery Today, Counterfeit Wines +14

The competitiveness of French protected designation of origin wines: a theoretical analysis of the role of proximity

Jean-Guillaume Ditter, Joëlle Brouard · Journal of Wine Research · 2014 · 14 citations

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