Concepedia

Benoît Lecat

BL

10

Publications

286

Citations

10

H-Index

2011

Active since

Affiliations

California Polytechnic State University(Current)

ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Business France

University of KwaZulu-Natal

Griffith University

Benoît Lecat is an author at California Polytechnic State University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorEconomicsAdvertisingMobile MarketingCustomer SatisfactionInteractive Marketing

Publications per year

2011–2021

10

Publications

10

Using attribution theory to explain tourists' attachments to place-based brands

Ulrich R. Orth, Albert Stöckl, Roberta Veale et al. · Journal of Business Research · 2011 · 99 citations

Destination Marketing, Management, Business +8

Fraud and counterfeit wines in France: an overview and perspectives

Benoît Lecat, Joëlle Brouard, C. Chapuis · British Food Journal · 2016 · 44 citations

Fraud Detection, Wine Forgery Today, Counterfeit Wines +14

Smartphones and wine consumers: a study of Gen-Y

Jean‐Éric Pelet, Benoît Lecat · International Journal of Wine Business Research · 2014 · 30 citations

Digital Marketing, Consumer Research, Communication +22

Winery website loyalty: the role of sales promotion and service attributes

Jean‐Éric Pelet, Benoît Lecat, Jashim Khan et al. · International Journal of Wine Business Research · 2018 · 26 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

Marianne McGarry Wolf, Mitchell J. Wolf, Benoît Lecat · International Journal of Wine Business Research · 2021 · 20 citations

Customer Satisfaction, Consumer Study, Wine Attributes +20

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