Concepedia

Mitchell J. Wolf

MJ

2

Publications

72

Citations

2

H-Index

2014

Active since

Affiliations

California Polytechnic State University(Current)

Mitchell J. Wolf is an author at California Polytechnic State University specializing in consumer research, consumer behavior, and marketing.

Top concepts

BusinessEconomicsMarketingManagementConsumer BehaviorConsumer ResearchCovid-19DemographyTechnologyAdvertising

Publications per year

2014–2021

2

Publications

2

Technological change in the wine market? The role of QR codes and wine apps in consumer wine purchases

Lindsey M. Higgins, Marianne McGarry Wolf, Mitchell J. Wolf · Wine Economics and Policy · 2014 · 52 citations · Full text

Wine Apps, Consumer Uncertainty, Digital Marketing +22

Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

Marianne McGarry Wolf, Mitchell J. Wolf, Benoît Lecat · International Journal of Wine Business Research · 2021 · 20 citations

Customer Satisfaction, Consumer Study, Wine Attributes +20

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