Investigating social marketing sponsorships: Terminology, stakeholders, and objectives - Concepedia

Concepedia

Publication | Closed Access

Investigating social marketing sponsorships: Terminology, stakeholders, and objectives

54

Citations

31

References

2009

Year

Judith Madill, Norm O’Reilly

Journal of Business Research

MarketingManagementBusinessMarketing CommunicationSocial MarketingSocial Marketing SponsorshipsSponsorshipSocial Medium MarketingAdvertising

References

	Year	Citations

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