Academy of Management Journal · 1993 · 746 citations · 6 references
ManagementHuman Resource ManagementOrganizational BehaviorRecruitmentTalent ManagementHiring Decision MakingPersonnel SelectionRecruitment StrategyJob ChoiceOrganizational ImageRecruitment Decision-makingRecruitment Message EffectsRecruitment Message Framing
Aspects of corporate image, or the image associated with the name of an organization, and recruitment image--the image associated with its recruitment message--were studied. Data collected from fiv...
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