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CORPORATE IMAGE, RECRUITMENT IMAGE AND INITIAL JOB CHOICE DECISIONS.
742
Citations
6
References
1993
Year
Organizational CharacteristicOrganizational CultureHuman Resource ManagementOrganizational BehaviorManagementJob AnalysisRecruitment ImageEmployer BrandingOrganizational ResearchStrategic ManagementCandidate SelectionMarketingOrganizational CommunicationWorkforce DevelopmentOrganizational StructureCorporate ImageBusinessRecruitment MessageBusiness StrategyMarketing Strategy
Aspects of corporate image, or the image associated with the name of an organization, and recruitment image--the image associated with its recruitment message--were studied. Data collected from fiv...
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