WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

Charles J. Fombrun, Mark Shanley

Academy of Management Journal · 1990 · 5.2K citations · 34 references

Concepts

Abstract

Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...

References

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