Service marketing: Image, branding, and competition

Service Positioning through Structural Change

G. Lynn Shostack · Journal of Marketing · 1987 · 832 citations

Business, Marketing, Marketing Management +16

Guidelines for the advertising of services

William R. George, Leonard L. Berry · Business Horizons · 1981 · 252 citations

Business, Marketing, Marketing Management +9

BIG IDEAS IN SERVICES MARKETING

Leonard L. Berry · Journal of Consumer Marketing · 1986 · 189 citations

Business, Marketing, Marketing Management +9

Profiling visa and MasterCard holders: An overview of changes - 1973 to 1984, and some thoughts for future research

Douglass K. Hawes · Journal of the Academy of Marketing Science · 1987 · 11 citations

Business, Accountancy, Accounting +7