Concepedia

Sak Onkvisit

SO

Statistics

Publications

10

Citations

727

H-Index

10

Active since

1985

Affiliations

Providence College(Current)

San Jose State University

Sak Onkvisit is an author at Providence College specializing in marketing, marketing management, and business.

Publications per year

1985–1999

10

Publications

10

SELF-CONCEPT AND IMAGE CONGRUENCE: SOME RESEARCH AND MANAGERIAL IMPLICATIONS

Sak Onkvisit, John J. Shaw · Journal of Consumer Marketing · 1987 · 279 citations

Business, Marketing, Marketing Management +7

Service marketing: Image, branding, and competition

Sak Onkvisit, John J. Shaw · Business Horizons · 1989 · 143 citations

Business, Marketing, Marketing Management +12

Standardized International Advertising: Some Research Issues and Implications

Sak Onkvisit, John J. Shaw · Journal of Advertising Research · 1999 · 90 citations

Business, Marketing, Marketing Management +13

The International Dimension of Branding: StrategicConsiderations and Decisions

Sak Onkvisit, John J. Shaw · International Marketing Review · 1989 · 72 citations

Business, Marketing, Marketing Management +17

Is services marketing “really” different?

Sak Onkvisit, John J. Shaw · Services Marketing Quarterly · 1991 · 35 citations

Business, Marketing, Marketing Management +7

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