Online consumer behavior: Comparing Canadian and Chinese website visitors

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Cultures and Organizations: Software of the Mind.

Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text

Social Sciences, Strategic Management, Strategy +16

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations

Business, Marketing, Social Psychology +15

Feeling and thinking: Preferences need no inferences.

Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text

Social Sciences, Behavioral Sciences, Psychology +8