Journal of Targeting Measurement and Analysis for Marketing · 2010 · 161 citations · 52 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorStrategic MarketingBrand AssociationsBrand IdentityBrand ImageBrand LoyaltyBrand PersonalityReputationBrand Image CongruenceBrand Personality AntecedentsBrand Personality EffectsBrand Personality TraitsIdentification
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