Concepedia

Sven Kuenzel

SK

Statistics

Publications

7

Citations

682

H-Index

7

Active since

2007

Affiliations

University of Greenwich(Current)

Sven Kuenzel is an author at University of Greenwich specializing in consumer behavior, business, and customer loyalty.

Publications per year

2007–2019

7

Publications

7

Investigating antecedents and consequences of brand identification

Sven Kuenzel, Sue Vaux Halliday · Journal of Product & Brand Management · 2008 · 379 citations

Business, Marketing, Marketing Management +12

The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification

Sven Kuenzel, Sue Vaux Halliday · Journal of Targeting Measurement and Analysis for Marketing · 2010 · 161 citations · Full text

Business, Marketing, Marketing Management +14

The effect of joy on the behaviour of cricket spectators: The mediating role of satisfaction

Sven Kuenzel, Mazia Yassim · Managing Leisure · 2007 · 60 citations

Social Sciences, Psychology, Social Psychology +15

A critical analysis of service recovery processes in the hotel industry

Sven Kuenzel, Nektarios Katsaris · 2009 · 33 citations

Management, Hospitality Management, Operations Management +16

The effect of bonds on loyalty towards auditors: the mediating role of commitment

Sven Kuenzel, Ewa Krolikowska · Service Industries Journal · 2008 · 24 citations

Business, Accountancy, Accounting +10

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