Concepedia
Statistics
Publications
22
Citations
1.3K
H-Index
17
Active since
2000
Affiliations
University of Surrey(Current)
University of Hertfordshire
University of Gloucestershire
Brunel University of London
University of Greenwich
Sue Vaux Halliday is an author at University of Surrey specializing in business, marketing, and marketing management.
Publications per year
2000–2021
Investigating antecedents and consequences of brand identification
Sven Kuenzel, Sue Vaux Halliday · Journal of Product & Brand Management · 2008 · 379 citations
Business, Marketing, Marketing Management +12
Antecedents of continuance intentions towards e‐shopping: the case of Saudi Arabia
T Al-maghrabi, Charles Dennis, Sue Vaux Halliday · Journal of Enterprise Information Management · 2010 · 170 citations
Business, Information Systems, Marketing +16
The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification
Sven Kuenzel, Sue Vaux Halliday · Journal of Targeting Measurement and Analysis for Marketing · 2010 · 161 citations · Full text
Business, Marketing, Marketing Management +14
User-generated content about brands: Understanding its creators and consumers
Sue Vaux Halliday · Journal of Business Research · 2015 · 97 citations · Full text
Determinants of Customer Continuance Intention of Online Shopping
T Al-maghrabi, Charles Dennis, Sue Vaux Halliday et al. · International journal of business science & applied management. · 2011 · 65 citations · Full text
Business, Marketing, Marketing Management +17
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