The Behavioral Perspective Model of Purchase and Consumption: From Consumer Theory to Marketing Practice

Science and Human Behavior

Ernest Kilzer, B. F. Skinner · The American Catholic Sociological Review · 1953 · 9K citations

Social Sciences, Psychology, Sociology +11

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16

Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games

Morris B. Holbrook, Robert W. Chestnut, Terence A. Oliva et al. · Journal of Consumer Research · 1984 · 554 citations

Social Sciences, Behavioral Sciences, Psychology +16

The Nature and Scope of Marketing

Shelby D. Hunt · Journal of Marketing · 1976 · 534 citations

Business, Marketing, Marketing Management +9

Why I am not a cognitive psychologist

B. F. Skinner · Behavior and philosophy · 1977 · 419 citations

Social Sciences, Evolutionary Biology, Psychology +16