Region branding: The case of the Baltic Sea Region

Country as brand, product, and beyond: A place marketing and brand management perspective

Philip Kotler, Drew Gertner · Journal of Brand Management · 2002 · 1.9K citations

Business, Marketing, Marketing Management +14

From city marketing to city branding: Towards a theoretical framework for developing city brands

Michalis Kavaratzis · Place Branding · 2004 · 1.3K citations

Business, Marketing, Marketing Management +15

Branding the nation: What is being branded?

Ying Fan · Journal Of Vacation Marketing · 2005 · 565 citations · Full text

Business, Marketing, Marketing Management +11

Location branding: A study of the branding practices of 12 English cities

Graham Hankinson · Journal of Brand Management · 2001 · 440 citations

Business, Geography, Marketing +12

Place branding: Evolution, meaning and implications

Nicolas Papadopoulos · Place Branding · 2004 · 362 citations

Business, Geography, Human Geography +12