How a customer mission statement affects company performance

Problems and Strategies in Services Marketing

Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry · Journal of Marketing · 1985 · 2.4K citations

Business, Marketing, Marketing Management +6

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

George S. Day, Robin Wensley · Journal of Marketing · 1988 · 2.4K citations

Business, Strategic Management, Strategy +17

Problems and Strategies in Services Marketing

Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry · Journal of Marketing · 1985 · 1.1K citations

Business, Marketing, Marketing Management +6

How companies define their mission

Fred R. David · Long Range Planning · 1989 · 338 citations

Management, Strategic Management, Strategy +10

Difference in Attribute Importance for Different Industrial Products

Donald R. Lehmann, John O’Shaughnessy · Journal of Marketing · 1974 · 319 citations

Business, Industrial Engineering, Marketing +7