Concepedia

M. Bixby Cooper

MB

Statistics

Publications

14

Citations

873

H-Index

12

Active since

1984

Affiliations

Michigan State University(Current)

Brigham Young University

M. Bixby Cooper is an author at Michigan State University specializing in business, management, and supply chain management.

Top concepts

BusinessManagementMarketingCustomer SatisfactionSupply Chain ManagementLogisticsSupply ChainCustomer ServiceStrategic ManagementStrategy

Publications per year

1984–2014

14

Publications

14

Logistics Performance Measurement and Customer Success

Stanley E. Fawcett, M. Bixby Cooper · Industrial Marketing Management · 1998 · 199 citations

Customer Satisfaction, Psm Performance, Management +7

Organizational commitment and governance for supply chain success

Stanley E. Fawcett, Jeffrey A. Ogden, Gregory M. Magnan et al. · International Journal of Physical Distribution & Logistics Management · 2006 · 183 citations

Supplier Relationship, Supply Chain Success, Management +10

How a customer mission statement affects company performance

Richard Germain, M. Bixby Cooper · Industrial Marketing Management · 1990 · 83 citations

Customer Profitability, Customer Satisfaction, Customer Experience +2

Furthering the Integration of Marketing and Logistics Through Customer Service in the Channel

Lloyd M. Rinehart, M. Bixby Cooper, George D. Wagenheim · Journal of the Academy of Marketing Science · 1989 · 76 citations

Customer Experience, Customer Satisfaction, Management +10

Furthering the integration of marketing and logistics through customer service in the channel

Lloyd M. Rinehart, M. Bixby Cooper, George D. Wagenheim · Journal of the Academy of Marketing Science · 1989 · 69 citations

Customer Experience, Customer Satisfaction, Management +10

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