Customer Objectives is a strategic objective that specifies desired outcomes related to customer satisfaction, loyalty, acquisition, or retention, distinguished by its exclusive focus on customer-related performance targets within the broader framework of organizational strategy.
40
Publications
4.2K
Citations
71
Authors
45
Institutions
Publications per year
2017–2026
6
Parents
Publications
40
Customer delight: Foundations, findings, and managerial insight
Richard L. Oliver · Journal of Retailing · 1997 · 1.6K citations
The Value of Internet Commerce to the Customer
Ralph L. Keeney · Management Science · 1999 · 812 citations
Business, Information Systems, Management Information Systems +12
Designing branded mobile apps: Fundamentals and recommendations
Zhenzhen Zhao, Christine Balagué · Business Horizons · 2015 · 184 citations · Full text
1–5 of 40
Authors
71
- JA
2
h-index
- MJ
1
h-index
- SK
1
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- DA
1
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- AG
1
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1–5 of 71
Institutions
45
Columbia University
New York, United States
2 h-index
2 publications
118 citations
Deakin University
Burwood, Australia
1 h-index
1 publications
13 citations
Wichita State University
Wichita, United States
1 h-index
2 publications
186 citations
University of Connecticut
Storrs, United States
1 h-index
2 publications
354 citations
Frederick Taylor University
Moraga, United States
1 h-index
1 publications
13 citations
New York University
New York, United States
1 h-index
1 publications
67 citations
Pace University
New York, United States
1 h-index
1 publications
31 citations
Business and Hotel Management School
Lucerne, Switzerland
1 h-index
2 publications
92 citations
1–8 of 45
Venues
- Industrial Marketing Management
3 publications · 219 citations
3
h-index
- Business Horizons
2 publications · 219 citations
2
h-index
- Journal of Marketing
JM · 2 publications · 118 citations
2
h-index
- Procedia CIRP
2 publications · 39 citations
2
h-index
- International Journal of Quality & Reliability Management
2 publications · 96 citations
2
h-index
1–5