Concepedia

Charles L. Martin

CL

56

Publications

3.5K

Citations

31

H-Index

1920

Active since

Affiliations

Wichita State University(Current)

University of Georgia

Cleveland State University

Charles L. Martin is an author at Wichita State University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorHospitality MarketingMedicineMarketing InsightsVeterinary Science

Publications per year

1920–2016

56

Publications

56

Compatibility Management: Customer‐to‐CustomerRelationships in Service Environments

Charles L. Martin, Charles A. Pranter · Journal of Services Marketing · 1989 · 424 citations

Consumer‐to‐Consumer Relationships: Satisfaction with Other Consumers' Public Behavior

Charles L. Martin · Journal of Consumer Affairs · 1996 · 235 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

Trading Places: Employees as Customers, Customers asEmployees

Michael R. Bowers, Charles L. Martin, Alan Luker · Journal of Services Marketing · 1990 · 209 citations

Relationship marketing: a high‐involvement product attribute approach

Charles L. Martin · Journal of Product & Brand Management · 1998 · 191 citations

Customer Satisfaction, Affective Attachments, Consumer Research +18

Marketing research, market orientation and customer relationship management: a framework and implications for service providers

Rajshekhar G. Javalgi, Charles L. Martin, Robert B. Young · Journal of Services Marketing · 2006 · 161 citations

Customer Satisfaction, Market Orientation, International Marketing +19

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