Fred R. David

Corporate Mission Statements: The Bottom Line

John A. Pearce, Fred R. David · Academy of Management Perspectives · 1987 · 539 citations

Business, Strategic Management, Strategy +14

How companies define their mission

Fred R. David · Long Range Planning · 1989 · 338 citations

Management, Strategic Management, Strategy +10

Strategic management: concept and cases

Fred R. David · 2014 · 289 citations

Management, Strategic Management, Strategy +11

The quantitative strategic planning matrix: a new marketing tool

Meredith E. David, Fred R. David, Forest R. David · Journal of Strategic Marketing · 2016 · 129 citations

Business, Marketing, Strategic Management +9

It’s time to redraft your mission statement

Forest R. David, Fred R. David · Journal of Business Strategy · 2003 · 124 citations

Management, Strategic Management, Strategy +13