Marketing Letters · 1991 · 24 citations · 31 references
BusinessEconomicsMarketingBehavioral EconomicsConsumer BehaviorMicroeconomicsChoice ModelingConsumer ChoiceConsumer Decision-makingConsumer TheoryDiscrete Choice ModelsUtility TheoryConsumer Behavior AnalysisConsumer Choice Under Incomplete InformationDynamic Discrete Choice ModelsIntertemporal Consumer ChoiceStated Preference Modelling
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J. Pfanzagl, R. Duncan Luce · Econometrica · 1962 · 2.5K citations
A Logit Model of Brand Choice Calibrated on Scanner Data
Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.9K citations · Full text