Incorporating choice dynamics in models of consumer behavior

Leigh McAlister, Rajendra K. Srivastava, Joël L. Horowitz, Morgan Jones, Wagner A. Kamakura, Jack D. Kulchitsky, Brian T. Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai,

Marketing Letters · 1991 · 24 citations · 31 references

Concepts

References

31