Fundamentals of service science

Harvard Business Review

J. Scott Armstrong, David M. Georgoff · International Journal of Forecasting · 1988 · 18.2K citations

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

Steps toward a science of service systems

Jim Spohrer, Paul P. Maglio, J. Bailey et al. · Computer · 2007 · 1.3K citations

Management, Economics, Systems Engineering +8

The Emergence of Service Science: Toward Systematic Service Innovations to Accelerate Co‐Creation of Value

Jim Spohrer, Paul P. Maglio · Production and Operations Management · 2008 · 732 citations

Management, Innovation Management, Business Strategy +12

Reframing business: when the map changes the landscape

David Francis · Technovation · 2002 · 598 citations

Social Sciences, Change Management, Strategy +9