Decision Support Systems · 1998 · 15 citations · 14 references
BusinessMarketingMarketing ManagementCategory ManagementDecision Support SystemsMarketing AnalyticsCategory SegmentationCategory StrategyDecision Support System DesignMarket Information SystemsMarketing AutomationMarketing PlanningCategory AnalyticsCategory Decision Support SystemsCategory Management PerformanceCategory Planning ProcessesDecision Support Information SystemsDecision Support System ModelsScanner Optimization
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