Educational interface agents as social models to influence learner achievement, attitude and retention of learning

Content Analysis: An Introduction to its Methodology.

Mack Shelley, Klaus Krippendorff · Journal of the American Statistical Association · 1984 · 24.6K citations

Education, Computer Science, Statistics +1

Social Cognitive Theory: An Agentic Perspective

Albert Bandura · Annual Review of Psychology · 2001 · 14.8K citations

Social Sciences, Psychology, Social Psychology +9

The media equation: how people treat computers, television, and new media like real people and places

Choice Reviews Online · 1997 · 4.9K citations

Social Sciences, Communication, Psychology +17

The Case for Social Agency in Computer-Based Teaching: Do Students Learn More Deeply When They Interact With Animated Pedagogical Agents?

Roxana Moreno, Richard E. Mayer, Hiller A. Spires et al. · Cognition and Instruction · 2001 · 897 citations

Education, Science Education, Teaching +17

The persona effect

James C. Lester, Sharolyn A. Converse, Susan Kahler et al. · 1997 · 796 citations

Social Sciences, Computer Science, Psychology +6