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The experience economy: work is theatre & every business a stage

Choice Reviews Online · 1999 · 2.7K citations

Customer Experience, Customer Satisfaction, Digital Marketing +23

Marketing Management: Analysis, Planning and Control

Neil H. Borden, Philip Kotler · Journal of Marketing · 1973 · 2.5K citations

Management, Business, Business Strategy +3

Mass customization: The new frontier in business competition

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Business, Business Strategy, Mass Customization +2

Basic Marketing: A Managerial Approach

E. Jerome McCarthy · Journal of Marketing · 1978 · 1.7K citations

Management, Business, Brand Strategy +5

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Wendell R. Smith · Journal of Marketing · 1956 · 1.6K citations

Pure Monopoly, Economics, Economy Marketing +14