Mass Customization Performance

Mass Customization Performance is a strategic evaluation construct that measures the effectiveness and efficiency of a firm’s ability to deliver customized products or services at the scale and cost associated with mass production, distinguishing it from generic performance metrics through its focus on the dual alignment of customization depth and operational scalability.

214

Publications

21.7K

Citations

452

Authors

240

Institutions

Publications per year

2017–2026

Parents

Mass Customization Strategy

Publications

214

Mass customization: The new frontier in business competition

Journal of Manufacturing Systems · 1999 · 2.3K citations

Business, Business Economics, Strategy +10

Mass customization: Literature review and research directions

Giovani J.C. da Silveira, Denis Borenstein, Flávio S. Fogliatto · International Journal of Production Economics · 2001 · 1.3K citations

Management, Marketing, Marketing Management +14

Economics of Product Development by Users: The Impact of “Sticky” Local Information

Eric von Hippel · Management Science · 1998 · 874 citations

Management, Design, Agency Theory +16

Making mass customization work

B. Joseph Pine, Bart Victor · Harvard business review · 1993 · 725 citations

Management, Operations Management, Production Systems +8

Approaches to mass customization: configurations and empirical validation

Rebecca Duray, Peter T. Ward, Glenn W. Milligan et al. · Journal of Operations Management · 2000 · 712 citations

Engineering, Industrial Engineering, Manufacturing Engineering +17

1–5 of 214

Authors

452

XZ
Xiande Zhao
China Europe International Business School, China
8 publications · 749 citations
8
h-index
MZ
Min Zhang
Queen's University Belfast, United Kingdom
8 publications · 881 citations
8
h-index
GL
Gensheng Liu
University of Memphis, United States
6 publications · 403 citations
6
h-index
CF
Cipriano Forza
University of Padua, Italy
6 publications · 434 citations
6
h-index
RD
Rebecca Duray
University of Colorado Colorado Springs, United States
6 publications · 1.1K citations
6
h-index

1–5 of 452

Institutions

240

1–8 of 240

Venues

International Journal of Production Economics
16 publications · 3.5K citations
16
h-index
International Journal of Production Research
9 publications · 413 citations
9
h-index
International Journal of Flexible Manufacturing Systems
8 publications · 534 citations
8
h-index
IEEE Transactions on Engineering Management
5 publications · 349 citations
5
h-index
Production and Operations Management
POMS · 5 publications · 575 citations
5
h-index

1–5