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Adaptive preference target: Contribution of Kano’s model of satisfaction for an optimized preference analysis using a sequential consumer test

MarketingCustomer SatisfactionAdaptive Preference TargetBehavioral SciencesOptimized Preference AnalysisChoice ModelManagementConsumer ResearchConsumer BehaviorPreference ElicitationDecision ScienceDecision TheoryConsumer AttitudePreference ModelingSequential Consumer Test