Adaptive preference target: Contribution of Kano’s model of satisfaction for an optimized preference analysis using a sequential consumer test

Attractive Quality and Must-Be Quality

Noriaki Kano, Nobuhiko Seraku, Fumio Takahashi et al. · JOURNAL OF THE JAPANESE SOCIETY FOR QUALITY CONTROL · 1984 · 3.2K citations

Management, Marketing, Quality Management +10

The Voice of the Customer

Abbie Griffin, John R. Hauser · Marketing Science · 1993 · 1.9K citations

Management, Industrial Engineering, Quality Management +12

DESIGNS TO BALANCE THE EFFECT OF ORDER OF PRESENTATION AND FIRST‐ORDER CARRY‐OVER EFFECTS IN HALL TESTS

Halliday J.H. MacFie, N. Bratchell, Keith Greenhoff et al. · Journal of Sensory Studies · 1989 · 1.8K citations

Social Sciences, Psychology, Design Theory +10

How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment

Kurt Matzler, Hans H. Hinterhuber · Technovation · 1998 · 1.1K citations

Management, Project Management, Quality Management +13

Modified Jack-knife estimation of parameter uncertainty in bilinear modelling by partial least squares regression (PLSR)

Harald Martens, Magni Martens · Food Quality and Preference · 2000 · 717 citations

Computing, Industrial Engineering, Statistical Modeling +15