Concepedia

Consumer Test Design

Consumer Test Design is a methodological framework within consumer preference testing that specifies the structure, stimuli, tasks, and procedures for eliciting and measuring consumer responses to products or services in a controlled and replicable manner.

93

Publications

3.7K

Citations

311

Authors

129

Institutions

Publications per year

2017–2026

22

Parents

Publications

93

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Alvin J. Silk, Glen L. Urban · Journal of Marketing Research · 1978 · 423 citations

, , +17

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Alvin J. Silk, Glen L. Urban · Journal of Marketing Research · 1978 · 154 citations

, , +17

In Defense of Experimental Consumer Psychology

Frank R. Kardes · Journal of Consumer Psychology · 1996 · 139 citations

, , +9

‘Irrational’ stated preferences: a quantitative and qualitative investigation

Fernando San Miguel, Mandy Ryan, Mabelle Amaya‐Amaya · Health Economics · 2004 · 123 citations

, , +16

Determination of optimum hazelnut roasting conditions

Sena Saklar, Sinan Katnaş, Suat Ungan · International Journal of Food Science & Technology · 2001 · 122 citations

, , +16

1–5 of 93

Authors

311

  1. RD
    Robin Dando

    Cornell University, United States

    4 publications · 112 citations

    4

    h-index

  2. DO
    David Orton

    Amersham Hospital, United Kingdom

    3 publications · 71 citations

    3

    h-index

  3. AC
    Antonio Cristaudo

    San Gallicano Hospital, Italy

    2 publications · 61 citations

    2

    h-index

  4. JW
    John Wilkinson

    Wycombe General Hospital, United Kingdom

    2 publications · 61 citations

    2

    h-index

  5. WP
    Witoon Prinyawiwatkul

    Louisiana State University Agricultural Center, United States

    2 publications · 60 citations

    2

    h-index

1–5 of 311

Institutions

129

  1. Cornell University

    Ithaca, United States

    5 h-index

    15 publications

    447 citations

  2. University of California, Davis

    Davis, United States

    3 h-index

    6 publications

    131 citations

  3. University of Naples Federico II

    Naples, Italy

    3 h-index

    8 publications

    203 citations

  4. Instituto Tecnológico de Veracruz

    Veracruz, Mexico

    2 h-index

    3 publications

    35 citations

  5. Centre National de la Recherche Scientifique

    Paris, France

    2 h-index

    6 publications

    231 citations

  6. Louisiana State University Agricultural Center

    Baton Rouge, United States

    2 h-index

    7 publications

    255 citations

  7. Massachusetts Institute of Technology

    Cambridge, United States

    2 h-index

    4 publications

    1.2K citations

  8. Nofima

    Tromsø, Norway

    2 h-index

    7 publications

    165 citations

1–8 of 129

Venues

  1. Journal of Sensory Studies

    10 publications · 249 citations

    10

    h-index

  2. Journal of Food Science

    JFS · 8 publications · 278 citations

    8

    h-index

  3. Foods

    6 publications · 169 citations

    6

    h-index

  4. 5

    h-index

  5. PubMed

    Repository · 4 publications · 108 citations

    4

    h-index

1–5