The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews

Customer value: The next source for competitive advantage

Robert B. Woodruff · Journal of the Academy of Marketing Science · 1997 · 4.6K citations

Business, Marketing, Marketing Management +14

Content Analysis in Consumer Research

Harold H. Kassarjian · Journal of Consumer Research · 1977 · 2.3K citations

Business, Marketing, Audience Studies +12

Laddering theory, method, analysis, and interpretation.

Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 1.8K citations

Business, Marketing, Marketing Management +6

The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour

Marco Perugini, Richard P. Bagozzi · British Journal of Social Psychology · 2001 · 1.8K citations · Full text

Public Health, Behavioral Sciences, Psychology +14

Beliefs, Attitudes and Values: A Theory of Organization and Change

Joseph H. Fichter, Milton Rokeach · Review of Religious Research · 1972 · 1.4K citations

Management, Organization Studies, Organizational Behavior +10