Concepedia

Restaurant Positioning

Restaurant Positioning is a strategic marketing construct that defines the distinct image and value proposition a restaurant occupies in the minds of consumers relative to competing establishments within a specific market segment.

19

Publications

895

Citations

44

Authors

32

Institutions

Publications per year

2017–2026

6

Parents

Publications

19

Evolutionary food quality and location strategies for restaurants in competitive online-to-offline food ordering and delivery markets: An agent-based approach

Zhou He, Guanghua Han, T.C.E. Cheng et al. · International Journal of Production Economics · 2018 · 174 citations

, , +14

The effect of market orientation, entrepreneurial orientation and human capital on positional advantage: Evidence from the restaurant industry

Giri Jogaratnam · International Journal of Hospitality Management · 2016 · 165 citations

, , +11

Past Experience and Self-Image in Fine Dining Intentions

David J. Kwun, Haemoon Oh · Journal of Foodservice Business Research · 2006 · 62 citations · Full text

, , +10

Strategic Analysis of Cloud Kitchen – A Case Study

Nita Choudhary · Management Today · 2019 · 53 citations

, , +17

The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews

Mei‐Yuan Jeng, Tsu‐Ming Yeh · Service Business · 2015 · 47 citations

, , +14

1–5 of 19

Authors

44

  1. RC
    Robert C. Lewis

    University of Massachusetts Amherst, United States

    3 publications · 77 citations

    3

    h-index

  2. HO
    Haemoon Oh

    Iowa State University, United States

    2 publications · 92 citations

    2

    h-index

  3. IG
    Irene Gil Saura

    Universitat de València, Spain

    1 publications · 24 citations

    1

    h-index

  4. HR
    Hayagreeva Rao

    University at Buffalo, State University of New York, United States

    1 publications · 24 citations

    1

    h-index

  5. LR
    Leah Rimkus

    University of Illinois Chicago, United States

    1 publications · 44 citations

    1

    h-index

1–5 of 44

Institutions

32

  1. Iowa State University

    Ames, United States

    2 h-index

    3 publications

    122 citations

  2. National University of Singapore

    Singapore, Singapore

    1 h-index

    1 publications

    174 citations

  3. Tsinghua University

    Beijing, China

    1 h-index

    4 publications

    40 citations

  4. Chicago Department of Public Health

    Chicago, United States

    1 h-index

    1 publications

    44 citations

  5. York College of Pennsylvania

    York, United States

    1 h-index

    1 publications

    35 citations

  6. Pennsylvania State University

    State College, United States

    1 h-index

    3 publications

    105 citations

  7. University of Central Florida

    Orlando, United States

    1 h-index

    1 publications

    62 citations

  8. University of Guelph

    Guelph, Canada

    1 h-index

    1 publications

    35 citations

1–8 of 32

Venues

  1. Cornell Hotel and Restaurant Administration Quarterly

    CQ · 3 publications · 88 citations

    3

    h-index

  2. 3

    h-index

  3. Management Today

    1 publications · 53 citations

    1

    h-index

  4. British Food Journal

    1 publications · 41 citations

    1

    h-index

  5. Food Quality and Preference

    1 publications · 10 citations

    1

    h-index

1–5