Multisegment analysis of supermarket patronage

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Behavioral Sciences, Choice Model, Choice Theory +5

Frontiers in Econometrics

John G. Cragg, Paul Zarembka · Canadian Journal of Economics/Revue canadienne d économique · 1975 · 8.4K citations

Econometric Model, Economics, Business +5

A law of comparative judgment.

L. L. Thurstone · Psychological Review · 1927 · 5.2K citations

Comparative Constitutional Law, Comparative Judgment, Comparative Judgments +17

Individual Choice Behavior

J. Pfanzagl, R. Duncan Luce · Econometrica · 1962 · 2.5K citations

Behavioral Sciences, Choice Model, Behavioral Decision Making +9

Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

Jordan J. Louviere, George Woodworth · Journal of Marketing Research · 1983 · 1.4K citations

Engineering, Behavioral Decision Making, Consumer Research +23