Concepedia

Sandra McCurley Hortman

SM

1

Publications

65

Citations

1

H-Index

1990

Active since

Affiliations

University of Alabama(Current)

Sandra McCurley Hortman is an author at University of Alabama specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchMarket SegmentationCustomer SatisfactionQuantitative Management

Publications per year

1990–1990

1

Publications

1

Multisegment analysis of supermarket patronage

Sandra McCurley Hortman, Arthur W. Allaway, J. Barry Mason et al. · Journal of Business Research · 1990 · 65 citations

Customer Satisfaction, Multisegment Analysis, Customer Journey Analysis +7

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