Concepedia

Restaurant Segmentation

Restaurant Segmentation is a marketing strategy construct that classifies a heterogeneous restaurant market into distinct, homogeneous consumer groups based on shared characteristics such as demographics, psychographics, behavior, or preferences, enabling targeted positioning and resource allocation within the hospitality industry.

54

Publications

2.8K

Citations

132

Authors

92

Institutions

Publications per year

2017–2026

17

Parents

Publications

54

Measurement of tourist satisfaction with restaurant services: A segment-based approach

Atìla Yüksel, Fisun Yüksel · Journal Of Vacation Marketing · 2003 · 452 citations

, , +17

Consumer Choice and Segmentation in the Restaurant Industry

Susan Auty · Service Industries Journal · 1992 · 288 citations

, , +14

Restaurant marketing: selection and segmentation in Hong Kong

Jakša Kivela · International Journal of Contemporary Hospitality Management · 1997 · 195 citations

, , +14

Preferential segmentation of restaurant attributes through conjoint analysis

L.C. Koo, Fredrick K.C. Tao, John H.C Yeung · International Journal of Contemporary Hospitality Management · 1999 · 141 citations

, , +17

Market Segmentation Based on Tourists’ Dining Preferences

Atìla Yüksel, Fisun Yüksel · Journal of Hospitality & Tourism Research · 2002 · 125 citations

, , +16

1–5 of 54

Authors

132

  1. AY
    Atìla Yüksel

    Adnan Menderes University, Türkiye

    3 publications · 592 citations

    3

    h-index

  2. DC
    David C. Bojanic

    University of Massachusetts Amherst, United States

    3 publications · 58 citations

    3

    h-index

  3. SJ
    SooCheong Jang

    Purdue University West Lafayette, United States

    3 publications · 210 citations

    3

    h-index

  4. ST
    Sarah Tanford

    University of Nevada, Las Vegas, United States

    2 publications · 36 citations

    2

    h-index

  5. PO
    Philemon Oyewole

    Howard University, United States

    2 publications · 64 citations

    2

    h-index

1–5 of 132

Institutions

92

  1. University of Nevada, Las Vegas

    Las Vegas, United States

    4 h-index

    6 publications

    151 citations

  2. Adnan Menderes University

    Aydin, Turkey

    3 h-index

    3 publications

    592 citations

  3. Kansas State University

    Manhattan, United States

    3 h-index

    4 publications

    66 citations

  4. Purdue University West Lafayette

    West Lafayette, United States

    3 h-index

    3 publications

    218 citations

  5. Virginia Tech

    Blacksburg, United States

    3 h-index

    3 publications

    121 citations

  6. Sheffield Hallam University

    Sheffield, United Kingdom

    2 h-index

    2 publications

    577 citations

  7. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    2 h-index

    3 publications

    269 citations

  8. Howard University

    Washington, United States

    2 h-index

    2 publications

    64 citations

1–8 of 92

Venues

  1. 9

    h-index

  2. Journal of Foodservice Business Research

    JFBR · 6 publications · 186 citations

    6

    h-index

  3. Journal of Restaurant & Foodservice Marketing

    3 publications · 94 citations

    3

    h-index

  4. Journal of Travel & Tourism Marketing

    JTTM · 3 publications · 54 citations

    3

    h-index

  5. Cornell Hotel and Restaurant Administration Quarterly

    CQ · 2 publications · 27 citations

    2

    h-index

1–5