Concepedia

Susan Auty

SA

11

Publications

1.2K

Citations

11

H-Index

1992

Active since

Affiliations

Lancaster University(Current)

University of Reading

Susan Auty is an author at Lancaster University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorPsychologyBrand AwarenessSocial SciencesChild PsychologyChild Development

Publications per year

1992–2012

11

Publications

11

Exploring children's choice: The reminder effect of product placement

Susan Auty, Charlie Lewis · Psychology and Marketing · 2004 · 298 citations

Behavioral Decision Making, Consumer Study, Consumer Research +23

Consumer Choice and Segmentation in the Restaurant Industry

Susan Auty · Service Industries Journal · 1992 · 287 citations

Customer Satisfaction, Determinant Analysis, Consumer Study +17

Fashion involvement, self‐monitoring and the meaning of brands

Susan Auty, Richard Elliott · Journal of Product & Brand Management · 1998 · 253 citations

Social Psychology, Consumer Research, Brand Strategy +21

Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Laura Owen, Charlie Lewis, Susan Auty et al. · Journal of Public Policy & Marketing · 2012 · 96 citations

Targeted Advertising, Consumer Research, Education +20

Children playing branded video games: The impact of interactivity on product placement effectiveness

Haiming Hang, Susan Auty · Journal of Consumer Psychology · 2010 · 74 citations

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