Concepedia

Haiming Hang

HH

13

Publications

518

Citations

12

H-Index

2009

Active since

Affiliations

University of Bath(Current)

University of Reading

University of Southampton

University of the West of England

Haiming Hang is an author at University of Bath specializing in management, marketing, and consumer behavior.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBusinessConsumer Decision MakingBrand StrategyBrand ManagementBrandingPsychology

Publications per year

2009–2022

13

Publications

13

Building emotional attachment during COVID-19

Haiming Hang, Lukman Aroean, Zhifeng Chen · Annals of Tourism Research · 2020 · 98 citations · Full text

Emotion Regulation, Psychosocial Research, Psychology +4

Children playing branded video games: The impact of interactivity on product placement effectiveness

Haiming Hang, Susan Auty · Journal of Consumer Psychology · 2010 · 74 citations

Corporate Social (Ir)responsibility and Corporate Hypocrisy: Warmth, Motive and the Protective Value of Corporate Social Responsibility

Zhifeng Chen, Haiming Hang, Stephen Pavelin et al. · Business Ethics Quarterly · 2020 · 71 citations · Full text

Social Influence, Corporate Social, Genuine Csr Motive +17

Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact

Raffaele Filieri, Ana Javornik, Haiming Hang et al. · Psychology and Marketing · 2020 · 55 citations

Green Marketing, Consumer Uncertainty, Engineering +27

Corporate social responsibility in times of need: Community support during the COVID-19 pandemics

Zhifeng Chen, Haiming Hang · Tourism Management · 2021 · 43 citations · Full text

Global Health, Global Health Crisis, Social Impact +10

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