Concepedia

Segment Evaluation Metrics

Segment Evaluation Metrics is a methodological framework used in benefit segmentation that systematically assesses the viability, distinctiveness, and profitability of consumer segments based on predefined criteria such as size, accessibility, responsiveness, and stability.

27

Publications

1.4K

Citations

74

Authors

51

Institutions

Publications per year

2017–2026

8

Parents

Publications

27

Toward a generic evaluation of image segmentation

Jaime S. Cardoso, Luís Côrte-Real · IEEE Transactions on Image Processing · 2005 · 184 citations · Full text

, , +13

CONJOINT MEASUREMENT IN HAM QUALITY EVALUATION

Jan‐Benedict E.M. Steenkamp · Journal of Agricultural Economics · 1987 · 140 citations

, , +15

Enhancing Importance-Performance Analysis Through Segmentation

Brett L. Bruyere, Donald A. Rodriguez, Jerry J. Vaske · Journal of Travel & Tourism Marketing · 2002 · 128 citations

, , +12

Accurate Evaluation of Segment-level Machine Translation Metrics

Yvette Graham, Timothy Baldwin, Nitika Mathur · 2015 · 98 citations · Full text

, , +13

Multisegment analysis of supermarket patronage

Sandra McCurley Hortman, Arthur W. Allaway, J. Barry Mason et al. · Journal of Business Research · 1990 · 65 citations

, , +14

1–5 of 27

Authors

74

  1. TE
    Terry Elrod

    University of Alberta, Canada

    2 publications · 93 citations

    2

    h-index

  2. RS
    Russell S. Winer

    New York University, United States

    2 publications · 93 citations

    2

    h-index

  3. NE
    N. Encinas

    Universitat Politècnica de València, Spain

    1 publications · 18 citations

    1

    h-index

  4. AP
    Abhilash Ponnam

    ICFAI Business School, India

    1 publications · 12 citations

    1

    h-index

  5. DR
    Dick R. Wittink

    Cornell University, United States

    1 publications · 38 citations

    1

    h-index

1–5 of 74

Institutions

51

  1. University of Chicago

    Chicago, United States

    2 h-index

    2 publications

    93 citations

  2. Columbia University

    New York, United States

    2 h-index

    2 publications

    93 citations

  3. Stetson University

    DeLand, United States

    1 h-index

    1 publications

    65 citations

  4. Universitat Politècnica de València

    Valencia, Spain

    1 h-index

    4 publications

    72 citations

  5. Instituto de Telecomunicações

    Lisbon, Portugal

    1 h-index

    2 publications

    74 citations

  6. Roma Tre University

    Rome, Italy

    1 h-index

    3 publications

    69 citations

  7. York University

    Toronto, Canada

    1 h-index

    3 publications

    42 citations

  8. Central South University

    Changsha, China

    1 h-index

    1 publications

    50 citations

1–8 of 51

Venues

  1. Journal of Travel & Tourism Marketing

    JTTM · 2 publications · 184 citations

    2

    h-index

  2. Journal of Marketing

    JM · 2 publications · 93 citations

    2

    h-index

  3. 1

    h-index

  4. Food Quality and Preference

    1 publications · 17 citations

    1

    h-index

  5. Journal of Marketing Management

    MM · 1 publications · 61 citations

    1

    h-index

1–5