Concepedia

Terry Elrod

TE

20

Publications

1.4K

Citations

14

H-Index

1982

Active since

Affiliations

University of Alberta(Current)

Columbia University

University of Chicago

University of Michigan

University of Iowa

Terry Elrod is an author at University of Alberta specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementEconomicsConsumer ResearchStatisticsCustomer SatisfactionQuantitative ManagementConsumer ChoiceDecision Theory

Publications per year

1982–2012

20

Publications

20

An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models

Terry Elrod, Jordan J. Louviere, Krishnakumar S. Davey · Journal of Marketing Research · 1992 · 253 citations

Behavioral Decision Making, Decision Analysis, Business Analytics +17

A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data

Terry Elrod, Michael P. Keane · Journal of Marketing Research · 1995 · 215 citations

Consumer Research, Panel Data, Brand Attributes +17

Choice Map: Inferring a Product-Market Map from Panel Data

Terry Elrod · Marketing Science · 1988 · 185 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models

Terry Elrod, Jordan J. Louviere, Krishnakumar S. Davey · Journal of Marketing Research · 1992 · 124 citations

The impact of congruity between brand name and country of production on consumers' product quality judgments

Gerald Häubl, Terry Elrod · International Journal of Research in Marketing · 1999 · 118 citations

Marketing, Customer Satisfaction, Brand Perception +9

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