Expert Systems with Applications · 2003 · 110 citations · 9 references
BusinessFinanceMarketingCustomer AnalyticsFinancial EconomicsMarket SegmentationCustomer SegmentationInvestor SegmentationSegment EvaluationSegmentation StrategySegmentation VariablesValue-based SegmentationHigh-value Customer SegmentationPrice-based SegmentationProfitability-based SegmentationValue Creation PotentialValue-oriented Segmentation
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