Value-oriented Segmentation

Value-Oriented Segmentation is a segmentation framework in investor classification that categorizes investors based on their propensity to prioritize intrinsic value metrics, such as price-to-earnings or book-to-market ratios, distinguishing it from other segmentation approaches by its focus on fundamental value indicators as the primary criterion for group differentiation.

12

Publications

1.2K

Citations

24

Authors

11

Institutions

Publications per year

2017–2026

2

Authors

24

  1. PF
    Patricia F. Kennedy

    University of Nebraska–Lincoln, United States

    2 publications · 350 citations

    2

    h-index

  2. LR
    Lynn R. Kahle

    University of Oregon, United States

    2 publications · 350 citations

    2

    h-index

  3. HS
    Hee-Won Shin

    Yonsei University, South Korea

    1 publications · 110 citations

    1

    h-index

  4. AP
    Anastasios P. Pagiaslis

    University of Nottingham, United Kingdom

    1 publications · 37 citations

    1

    h-index

  5. EK
    Eric K. Steger

    1 publications · 68 citations

    1

    h-index

1–5 of 24

Venues

  1. Expert Systems with Applications

    2 publications · 126 citations

    2

    h-index

  2. British Food Journal

    1 publications · 37 citations

    1

    h-index

  3. Journal of Advertising Research

    JAR · 1 publications · 68 citations

    1

    h-index

  4. Journal of Services Marketing

    1 publications · 328 citations

    1

    h-index

  5. 1

    h-index

1–5