Concepedia
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Publications
1
Citations
68
H-Index
Active since
1995
Eric K. Steger is an author specializing in value-oriented segmentation, segment evaluation, and strategic marketing.
Publications per year
1995–1995
Measuring Values Can Sharpen Segmentation in the Luxury Auto Market
Ajay Sukhdial, Goutam Chakraborty, Eric K. Steger · Journal of Advertising Research · 1995 · 68 citations
Business, Marketing, Marketing Management +14
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