Concepedia

Bruce MacEvoy

BM

Statistics

Publications

6

Citations

266

H-Index

6

Active since

1987

Affiliations

Cornell University(Current)

Bruce MacEvoy is an author at Cornell University specializing in psychology, business, and consumer segmentation.

Publications per year

1987–1992

6

Publications

6

On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)

Thomas Novak, Bruce MacEvoy · Journal of Consumer Research · 1990 · 191 citations

Business, Behavioral Sciences, Psychology +11

Richness Curves for Evaluating Market Segmentation

Thomas Novak, Jan de Leeuw, Bruce MacEvoy · Journal of Marketing Research · 1992 · 24 citations

Business, Marketing, Marketing Management +10

Early affective antecedents of adult Type A behavior.

Bruce MacEvoy, William W. Lambert, P Karlberg et al. · Journal of Personality and Social Psychology · 1988 · 14 citations

Education, Psychology, Social Psychology +13

The Relation of Stress Hormone Excretion to Type A Behavior and to Health

William W. Lambert, Bruce MacEvoy, Ingrid Klackenberg‐Larsson et al. · Journal of Human Stress · 1987 · 13 citations

Nursing, Behavioral Sciences, Psychology +14

Richness Curves for Evaluating Market Segmentation

Thomas Novak, Jan de Leeuw, Bruce MacEvoy · Journal of Marketing Research · 1992 · 13 citations · Full text

Business, Marketing, Marketing Management +10

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