Journal of Consumer Research · 1976 · 49 citations · 9 references
Consumer UncertaintyConsumer StudyConsumer ResearchMarket DesignBuying BehaviorManagementConsumer BehaviorDecember 1976Consumer ChoiceEconomicsConsumer Decision MakingMarket BehaviorCategory ManagementMarketingProduct CategoriesBusinessPeter Peacock SearchBusiness StrategyPurchasing
Journal Article Purchasing Strategies across Product Categories Get access Robert C. Blattberg, Robert C. Blattberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Peter Peacock, Peter Peacock Search for other works by this author on: Oxford Academic PubMed Google Scholar Subrata K. Sen Subrata K. Sen Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 3, December 1976, Pages 143–154, https://doi.org/10.1086/208661 Published: 01 December 1976
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