Concepedia

Brand trust in an age without trust: expert opinions

Journal of Consumer Marketing · 2009 · 60 citations · 18 references

Concepts

Consumer UncertaintyConsumer StudyConsumer ResearchBrand StrategyBrand AuthorityBrand TrustHospitality MarketingManagementConsumer BehaviorBrand BuildingBrand ManagementBrand DevelopmentTrustBrand AwarenessMarketingBusinessMarketing ManagementBrand EquityConsumer Attitude

Abstract

Purpose – The purpose of this paper is to identify the influences of mistrust and recommend actions that managers can take to insulate their brands in a climate of mistrust.

References

18

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Relationship Marketing, Customer Satisfaction, Media Marketing +15

An Integrative Model Of Organizational Trust

Roger C. Mayer, James H. Davis, F. David Schoorman · Academy of Management Review · 1995 · 14.1K citations

Trust Metric, Organizational Communication, Various Disciplines +13

Building theories from case study research

Kathleen M. Eisenhardt · STUDI ORGANIZZATIVI · 2009 · 11.4K citations

Empirical Case Study, Case Studies, Organizational Communication +15

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Customer Satisfaction, Brand Perception, Individual Consumer +14

Developing Buyer-Seller Relationships

F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations

Negotiation, Customer Satisfaction, Consumer Research +16