Larry Chiagouris

How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?

Colleen P. Kirk, Larry Chiagouris, Vishal Lala et al. · Journal of Advertising Research · 2015 · 64 citations

The role of credibility in shaping attitudes toward nonprofit websites

Mary M. Long, Larry Chiagouris · International Journal of Nonprofit and Voluntary Sector Marketing · 2006 · 61 citations

Customer Satisfaction, Digital Marketing, Reputation Management +24

Brand trust in an age without trust: expert opinions

Tara Lantieri, Larry Chiagouris · Journal of Consumer Marketing · 2009 · 60 citations

Consumer Uncertainty, Consumer Study, Consumer Research +16

Customer retention: examining the roles of store affect and store loyalty as mediators in the management of retail strategies

Ipshita Ray, Larry Chiagouris · Journal of Strategic Marketing · 2009 · 52 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +19

Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products

Colleen P. Kirk, Larry Chiagouris, Pradeep Gopalakrishna · Journal of Retailing and Consumer Services · 2011 · 29 citations

Digital Literacy, Digital Society, Digital Culture +10